Our vision is to become the premier company in the baking industry and the related food and beverage industry, known and emulated for our best quality products that delight the consumer. It is the pride of every employee, investor, trade partner and stakeholder.
Our mission is to serve consumers with the best quality assortment of great-tasting bakery and related food and beverage products, with world-class manufacturing facilities and an efficient nationwide distribution network, thereby providing a fair return on shareholder investments
The group believes that Gardenia Bakeries’ objective should be expansionary, given its current standing in the market. A market leader canmaintain, grow and protect its position in the market by employing strategiesfocused on the following: (a) acquire new customers, (b) encourage morefrequent usage, and (c) find new uses of product